From a Small Local Shop to a Multi-Branch Pizza Brand in Lahore
Overview
A small pizza outlet located on Walton Road was struggling with low sales, zero branding, and no digital presence. ROW Marketing Agency transformed the business into a recognizable 3-branch pizza brand, achieving 85% sales growth in every branch.
01 — The Challenges
Before working with ROW Marketing Agency, the local pizza shop faced:
- Low sales and minimal daily footfall
- No branding or identity — appeared as a simple, unnoticed street shop
- Zero social media presence
- Weak digital visibility — very few calls and almost all orders were COD
- No professional menu or marketing strategy
The brand had good taste, but no roadmap for growth.
02 — Our Strategy
ROW Marketing Agency built a complete 360° branding and marketing system:
- Develop a strong brand identity (logo, colors, theme, outlet branding)
- Professional food photography & videography
- Full social media management with high-quality content
- Menu design for dine-in, takeaway, and online customers
- Strong Facebook & Instagram marketing presence
- Full Google My Business optimization
- Local-area advertising for maximum reach around Walton Road
- Launch of special menu campaigns and new item relaunch promos
03 — Execution
Branding & Identity
- Designed a complete brand identity
- Re-branded the outlet with a modern, attractive look
- Applied consistent colors, visuals, and storytelling
Digital Presence
- Built the entire social media presence from zero
- Posted premium content: photos, reels, offers, events
- Created engaging campaigns to attract local customers
Google My Business
- Completely optimized the GMB profile
- Improved visibility, ranking, directions, call actions
- Became one of the most active pizza listings in the area
Promotional Campaigns
- Ran targeted ads in the Walton Road surroundings
- Produced viral content that increased online ordering
- Created menu launch and relaunch campaigns for new items
04 — Results
In just one year:
⭐ Sales Growth
- 85% sales increase in the Walton Road branch
- 85% sales increase after opening the 2nd branch
- 85% sales increase again after launching the 3rd branch in Gulberg
⭐ Customer Growth
- Footfall increased by 40%
- Google My Business calls increased by 60%
- Significant boost in online orders
- Strong engagement on social media from 0 to a full active brand
⭐ Business Expansion
- Started with 1 outlet → Expanded to 3 branches in Lahore
- Now operating as a recognized local pizza brand, not just a single shop
05 — Conclusion
Through professional branding, strategic content, strong GMB optimization, and local-area digital advertising, ROW Marketing Agency successfully transformed a small pizza shop into a fast-growing multi-branch pizza brand.
The consistent 85% sales growth across all branches shows how effective branding and digital strategy can completely shift a business’s direction.