Case Studies

From a Small Local Shop to a Multi-Branch Pizza Brand in Lahore

Overview

A small pizza outlet located on Walton Road was struggling with low sales, zero branding, and no digital presence. ROW Marketing Agency transformed the business into a recognizable 3-branch pizza brand, achieving 85% sales growth in every branch.

01 — The Challenges

Before working with ROW Marketing Agency, the local pizza shop faced:

• Low sales and minimal daily footfall
• No branding or identity — appeared as a simple, unnoticed street shop
• Zero social media presence
• Weak digital visibility — very few calls and almost all orders were COD
• No professional menu or marketing strategy

The brand had good taste, but no roadmap for growth.

02 — Our Strategy

ROW Marketing Agency built a complete 360° branding and marketing system:

• Develop a strong brand identity (logo, colors, theme, outlet branding)
• Professional food photography & videography
• Full social media management with high-quality content
• Menu design for dine-in, takeaway, and online customers
• Strong Facebook & Instagram marketing presence
• Full Google My Business optimization
• Local-area advertising for maximum reach around Walton Road
• Launch of special menu campaigns and new item relaunch promos

03 — Execution

Branding & Identity

• Designed a complete brand identity
• Re-branded the outlet with a modern, attractive look
• Applied consistent colors, visuals, and storytelling

Digital Presence

• Built the entire social media presence from zero
• Posted premium content: photos, reels, offers, events
• Created engaging campaigns to attract local customers

Google My Business

• Completely optimized the GMB profile
• Improved visibility, ranking, directions, call actions
• Became one of the most active pizza listings in the area

Promotional Campaigns

• Ran targeted ads in the Walton Road surroundings
• Produced viral content that increased online ordering
• Created menu launch and relaunch campaigns for new items

04 — Results

In just one year:

⭐ Sales Growth

• 85% sales increase in the Walton Road branch
• 85% sales increase after opening the 2nd branch
• 85% sales increase again after launching the 3rd branch in Gulberg

⭐ Customer Growth

• Footfall increased by 40%
• Google My Business calls increased by 60%
• Significant boost in online orders
• Strong engagement on social media from 0 to a full active brand

⭐ Business Expansion

• Started with 1 outlet → Expanded to 3 branches in Lahore
• Now operating as a recognized local pizza brand, not just a single shop

05 — Conclusion

Through professional branding, strategic content, strong GMB optimization, and local-area digital advertising, ROW Marketing Agency successfully transformed a small pizza shop into a fast-growing multi-branch pizza brand.

The consistent 85% sales growth across all branches shows how effective branding and digital strategy can completely shift a business’s direction.